Quick verdict. Choose Zoovu if you are an enterprise selling configurable products and want guided selling, product finders, bundling and CPQ on one platform. Choose Xearch if your buyers already know what they need and search for it directly by spec, application or part number, and you want a focused deployment that turns those searches into orders and qualified leads.
What Zoovu is
Zoovu is an AI product discovery platform for enterprise ecommerce teams in both B2C and B2B. It is known for guided selling: question-led product finders that help shoppers choose between complex products. Its B2B offer includes site search, visual CPQ, bill of materials and self-service RFQ, with vertical focus on industrial manufacturing, construction and medical equipment. In May 2026 Zoovu announced the acquisition of XGEN AI, combining search, recommendations, personalisation, guided selling, bundling and conversational AI on one data model.
Pros and cons
Where Zoovu shines
- Best-in-class guided selling and product finders
- Compatibility matching and bundling for complex products
- B2B tools: visual CPQ, bill of materials, self-service RFQ
- No-code tools for building discovery flows
- Broad platform after the XGEN AI acquisition
Where teams hit friction
- Aimed at medium-to-large enterprise teams
- Guided flows need design and upkeep per category
- Platform breadth means a larger implementation
- Ongoing platform consolidation after the acquisition
Ideal use cases for Zoovu
- Configurable equipment where buyers need help choosing between options.
- Enterprises with CPQ and RFQ workflows online.
- Consumer electronics and appliances where guided comparison drives conversion.
Zoovu vs Xearch for industrial catalogs
| Zoovu | Xearch | |
|---|---|---|
| Primary experience | Guided selling and discovery platform | AI search box and chat assistant |
| Best for buyers who… | Need help choosing | Know what they need and search for it |
| Spec and part-number search | Supported | Core focus, tuned for long-tail parts |
| CPQ and RFQ | Yes | Lead handover to your existing quoting process |
| Deployment | Enterprise platform roll-out | Focused deployment by Xearch engineers |
| Typical buyer | Enterprise ecommerce team | Manufacturer or distributor, mid-market to enterprise |
When to choose which
Pick Zoovu if configurators, guided flows and CPQ are central to how you sell online.
Pick Xearch if most of your revenue comes from buyers who type a requirement or a part number and expect the right answer, and you want those buyers routed to sales with context. Chat with an expert to compare on your catalog.
Frequently asked questions
What does Zoovu do?
Zoovu provides AI product discovery for enterprise B2C and B2B ecommerce: conversational search, guided selling assistants, product finders, bundling, compatibility matching, and B2B tools such as visual CPQ, bill of materials and self-service RFQ.
What changed with Zoovu’s XGEN AI acquisition?
Zoovu announced the acquisition of XGEN AI in May 2026, adding conversational AI search, guided buying, bundling and AI assistants to a single platform with one data model and analytics layer.
Is Zoovu or Xearch better for industrial parts?
Both target complex products. Zoovu is broader and suits enterprises building guided flows, configurators and CPQ. Xearch is focused on search-first buying: spec, application and part-number queries on long-tail catalogs, with built-in handover to sales, and a lighter deployment.
Sources
- Zoovu expands AI product discovery through XGEN AI acquisition (Pulse 2.0, May 2026)
- Zoovu for B2B sales (Zoovu)
- 13 best ecommerce search engines in 2026 (Zoovu)
This comparison is written by the Xearch team and is based on vendors’ public documentation, announcements and independent reviews available at the time of review. Features and pricing change; confirm details with each vendor. All product names and trademarks belong to their respective owners.